On this episode I’m chatting with Louise Macnab, founder of JERMS - a brand creating A Holistic Approach to Gut Health and we’re discussing why bacteria has a bad reputation?

We touch on the mission to make gut health accessible to everyone, cutting through the gut health market which is becoming more and more saturated, why scientific credibility is crucial for building trust in health brands, the power of customer engagement through consultations and how it helps build community and loyalty, how Louise's background in law aids her in navigating business challenges and why bacteria is often misunderstood but so incredibly beneficial and essential for health.

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