From Trauma to Tech: Jenny Lynn Walding and the Mission Behind Milkmade

🍼 In this powerful and deeply personal episode of Meeting You Where You’re At, host Richard Juknavorian sits down with Jenny Lynn Walding—marketing strategist, Certified Lactation Counselor, and founder of Milkmade. What began as a personal trauma during her early breastfeeding journey 11,000 miles from home has evolved into a pioneering FemTech innovation designed to transform lactation care through technology, empathy, and data.

Jenny Lynn shares how her lived experience with tongue-tie, mastitis, weighted feeds, and the mental load of postpartum uncertainty led to her “QVC moment”: the realization that the centuries-old nipple shield could—and should—be reimagined. Enter Milkmade: a smart nipple shield that uses embedded sensors to deliver real-time lactation data, empowering both parents and providers with insights that reduce anxiety and improve care.

💡 Together, we explore:

The hidden trauma and ambiguity of early breastfeeding

How the lack of access and equity continues to undermine maternal care

Her journey from mom to “traumapreneur” to startup founder

The science and purpose behind Milkmade’s smart nipple shield

Why rural care, cultural humility, and data equity matter in maternal health innovation

Jenny Lynn isn’t just building a product—she’s leading a movement for better, more compassionate postpartum support.

🌐 Learn more: https://milkmade.me

📲 Follow Milkmade on Instagram: https://www.instagram.com/milkmade_me/

🔗 Connect on LinkedIn: https://www.linkedin.com/company/milkmade-me/posts/?feedView=all