On this episode I’m back chatting with my mate, and tech strategy guru, Luke Hodgson - co founder of Commerce Thinking and High Cohesion - and we’re dicussing whether UK brands need to worry about Trump’s tariffs.

We touch on what UK brands need to think about in order to assess their exposure to US tariffs, the de minimis rule changes and their impact, why brands should model potential scenarios to prepare for tariff impacts before policies are formalised, why opening a US distribution center may be a strategic move, what the tariffs mean for consumer price, whether these tariffs will repair the frosty EU and UK relationship and pose the question - is Trump bluffing?

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