Most founders either aren’t tracking at all, or they are, but without *thinking*.⁣

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They see slow growth, rising costs, or inconsistent sales and blame strategy.⁣

But the real issue? They’re flying blind and calling it business.⁣

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This episode isn’t about being good at spreadsheets.It’s about building conviction, regulating your reactions, and actually *leading* using data.⁣

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You don’t need to love data.⁣

You need to stop running from it.⁣

Because those weekly and monthly numbers?⁣

They’re your goldmine *if* you’re willing to look.⁣

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“You don’t have a data problem. You have an avoidance problem. And your profit margin is already showing me where the cracks are.”⁣

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[00:00] Why most business owners avoid data, and how that’s killing their growth⁣

[03:25] Two common scenarios: no tracking vs. tracking without insight⁣

[06:45] Why monthly reflections feel empty, and how to fix them⁣

[10:20] Profit margin red flags and what they *actually* reveal⁣

[13:40] Staff wages, people pleasing, and bloated expenses⁣

[17:05] Marketing costs vs. results, where you're wasting money⁣

[19:20] Retention, holds, and where your leaky bucket starts⁣

[22:10] Founders who delegate too soon and don’t know what they’re handing over⁣

[24:50] Using data to shift from reactive to robust business leadership⁣

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Come hang with me @rocheneh.⁣

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Thanks for being here,⁣

Ro x⁣

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