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EP 133 | Basel Fakhoury (User Interviews) - Transitioning from a transactional to a subscription pricing model: How it affects customer retention.
Today on the show we have Basel Fakhoury, CEO & Co-founder of User Interviews.
In this episode, we talked about what drove Basel to user research and why research participant recruiting specifically, how the team validated that "User Interviews" was the biggest pain point, and then Basel shared their process of idea exploration and how they invalidated their ideas, before reaching that AHA moment.
We also discussed the importance of marrying qualitative research with data analysis, how moving from a transactional to a subscription model affected churn, and we then dove into their pricing research strategy and their decision to focus on expansion.
As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
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By Andrew Michael
5
3131 ratings
Today on the show we have Basel Fakhoury, CEO & Co-founder of User Interviews.
In this episode, we talked about what drove Basel to user research and why research participant recruiting specifically, how the team validated that "User Interviews" was the biggest pain point, and then Basel shared their process of idea exploration and how they invalidated their ideas, before reaching that AHA moment.
We also discussed the importance of marrying qualitative research with data analysis, how moving from a transactional to a subscription model affected churn, and we then dove into their pricing research strategy and their decision to focus on expansion.
As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
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