So This Is My Why

Ep 134: Build Your Why - STIMY Updates, Highlights & A Special Offer?!


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Welcome to STIMY Ep 134!


Today, you have the pleasure of hanging out with me. šŸ˜‰


What we'll cover today:

  • What I've been up to in October (8 STIMY in-person interviews in Singapore), November (first conference panel & personal branding client wins) and December (6 STIMY interviews)


I'm also in the midst of prepping for a new course!


Tentatively titled "Build Your Why".


It's based off my learnings from working with my existing 1:1 personal branding clients, where I noticed that people often struggle with:

  • People often think they're boring (when they're not)
  • They're too shy to share their story
  • They can't remember the interesting things that have happened to them (and don't know how to ask themselves the right questions to extract those stories from memory)
  • They don't know how to angle those interesting stories once they have them, so that they align with their goals - e.g. gain new clients, new job opportunities or offers to sit on non-profit boards.


The course aims to help professionals build their unofficial collection of stories aka autobiography, so that you can pick and choose the stories to tell in whatever situation you're in.


Apart from the course, I also highlight some of my favourite moments in recent STIMY episodes!

  • STIMY Ep 122: Peter Yong aka Mr Money - on launching a YouTube personal finance business, hiring and potentially publishing his revenue numbers on YouTube?!
  • STIMY Ep 129: Fabien Riggall, founder of Secret Cinema - on how he went from running a Ā£5 underground skate park event to epic Disney collaborations to bring Star Wars to life
  • STIMY Ep 131: Charlie Todd, founder of Improv Everywhere - on what it takes to run a prank collective & the principle of asking for forgiveness rather than permission
  • STIMY 132: Terence Lee, Editor-in-Chief of Tech in Asia (just sold for $30 million) - on his takeaways from going through 2 layoffs
  • STIMY 133: Adlin Yusman (Managing Director, Endeavor Malaysia) - on rapid scaling & raising USD 500k in 2 days, the walk of shame and being open about sharing his failures, and why his investors don't regret a day of giving him money to work on his startup.


To subscribe to the STIMY Newsletter: https://sothisismywhy.ck.page/acd5bd1062


P/S: I'll be doing a mini beta launch of the Build Your Why Course and the special offer will be available only to newsletter subscribers. So keep your eyes peeled!

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So This Is My WhyBy Ling Yah

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