Join host Adil Saleh and Mark McDermott (CEO & Co-founder of ScreenCloud) on this episode of the Hyperengage podcast as they explore how digital signage is being reimagined to drive internal communication, engagement, and alignment across growing organizations. Mark shares how ScreenCloud evolved with a software-first mindset, turning everyday, underused screens into powerful tools for real-time visibility and messaging. He dives into the importance of fast, value-driven onboarding, seamless integrations with tools like Slack, Notion, and Salesforce, and how AI is helping teams optimize content strategy, measure impact, and scale personalized messaging—proving that even the simplest screens can become strategic assets with the right product, data, and service model.