Packaging is everywhere, from plastic clamshells to cardboard boxes, and protective wraps to banana peels. The most successful packaging gets the core product where it needs to go in the right condition, and contributes to the customer experience in a way that it rewards the purchase process.

In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Matthew Wright. Matthew is the Founder and CEO of Specright, where he applies his 25+ years of experience in packaging to help companies derive maximum value from this constantly changing and highly strategic category. Matthew is also the author of “The Evolution of Products & Packaging: How a spec-first approach is revolutionizing the way companies make things.”

In this interview, Matthew shares his point of view on some of the procurement-specific challenges and opportunities associated with packaging category spend:

• What is packaging and what are some of the top business challenges and objectives that intersect with this category of spend?

Links:

Matthew Wright on LinkedIn