Hence The Future

Ep. 136 - The Future of Ad Tracking

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Browser Wars, iOS 14 Changes, and The Emergence of Web 3.0 šŸŒ

In this episode, Mattimore explores how imminent changes to iOS 14 and online tracking mechanisms will impact the future of the open web.

Topics discussed:

  • Why the ad industry is changing
  • The online privacy movement
  • Anti-trust, regulations, competition
  • Comparing Web 1.0, 2.0, & 3.0
  • Appleā€™s iOS 14 announcement
  • Facebookā€™s response to iOS 14
  • Googleā€™s announcement re: cookies
  • Competition among advertisers
  • Competition among browsers
  • Decentralization

    • Future scenarios:

    • Worst case scenario
    • Best case scenario
    • Most likely scenario

      • Thanks for tuning in šŸ”­

      • Website: hencethefuture.com/
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      • Twitter: twitter.com/hencethefuture
      • YouTube: youtube.com/c/HenceTheFuturePodcast
      • Hashtags: #htf #hencethefuture #adtracking #iOS14
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        Hence The FutureBy Mattimore Cronin
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