Join host Adil Saleh and Sahin Secil, Co-founder and CEO of heybooster, on this episode of the Hyperengage podcast as they explore how heybooster is reshaping ecommerce analytics through custom-built algorithms and actionable insights. Sahin shares his journey from developer to data analyst to founder, revealing how a hands-on consulting background led to the creation of a scalable solution for retail marketing teams. The conversation unpacks heybooster’s focus on medium-sized ecommerce businesses, the critical role of AI in optimizing marketing strategies, and how the platform helps retailers transform data into returning customers. Sahin discusses the company’s lean startup journey, the importance of delivering "aha" moments early in the customer experience, and how agencies are playing a key role in scaling the business. Tune in for insights on building a purpose-driven SaaS product, retaining top talent in a remote-first culture, and leveraging AI for smarter, faster decision-making in the ecommerce space.