You’ve heard the classic sales adage: “There’s what people SAY they want, and what they really want…” Our duty, as copywriters, is to tap into that secret Core Desire most people are too shy to name themselves. Or maybe they don’t quite realize what they really want themselves until we kindly come along and bring it to light Allison Carpio is the leading expert on understanding your…
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You’ve heard the classic sales adage: “There’s what people SAY they want, and what they really want…” Our duty, as copywriters, is to tap into that secret Core Desire most people are too shy to name themselves. Or maybe they don’t quite realize what they really want themselves until we kindly come along and bring it to light Allison Carpio is the leading expert on understanding your… Source

You’ve heard the classic sales adage: “There’s what people SAY they want, and what they really want…” Our duty, as copywriters, is to tap into that secret Core Desire most people are too shy to name themselves. Or maybe they don’t quite realize what they really want themselves until we kindly come along and bring it to light Allison Carpio is the leading expert on understanding your…
<a href="https://copychief.com/ep-137-allison-carpio/" rel="noopener noreferrer">Source</a>

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Ep 137: Tapping Into Your Customer’s Core Desire with Allison Carpio

Ep 137: Tapping Into Your Customer’s Core Desire with Allison Carpio