In this episode, I’m pulling the plug (for now) on Talk Shit Tuesday and walking you through what a real season of refinement looks like. It’s not about doing more, it’s about cutting the fluff and dialling into the 20% that actually moves the needle. I get into what it really means to build a brand as an asset, why passion isn’t about excitement but about devotion through friction, tension, and confusion. This is about making fast corrections, evolving quickly, and holding yourself to the standard you set.

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