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Ep. 14 - Blending Yoga with Entrepreneurship, Building A Brand From a Yogic Strand-Point & Cultivating Creativity w/ Kristine Deer // founder of K-Deer
Kristine Deer is the founder of the insanely popular activewear brand, K-DEER. If you don't already own a pair of their signature bright, striped, leggings chances are you've seen a pair downward dogging in front of you in yoga class.
In 2013, after struggling to find comfortable, stylish, and functional workout apparel for her daily hot yoga practice, Kristine first developed the 'Bum Bum', a short short that quickly earned her a loyal yoga fan base.
She originally started selling the unique shorts on Etsy (and hand-made each pair!) and sold more than 800 pairs in the first year. She has since continued to design and develop K-DEER into a brand known for it's vibrantly printed shorts, capris and leggings.
We Talk About...
- how K-DEER came to be.
- using social media to grow your business
- blending yoga with entrepreneurship and building a brand from a yogic stand-point
- the importance of feedback
- staying true to you and trusting your gut
- tips for inspiring creativity
- giving back: the story behind K-DEER's signature stripes.
- normalizing the conversation around mental illness
- check out their website
- check out their instagram
- check out their facebook
CONNECT WITH KAYLA
Say "hi" on instagram: @kaylakleinman
More wellness on the blog: kaylainthecity.com
And feel free to email me: [email protected]
Have you been loving the podcast?
First, thank you, thank you, thank you for tuning in! I hope you've enjoyed listening to the podcast as much as I've enjoyed creating it.
If you've been loving the show make sure to SUBSCRIBE on iTunes and leave a review. It helps get WELL-rounded in from of more wellness people. Thank you for your support!
View all episodes
By Kayla KleinmanKristine Deer is the founder of the insanely popular activewear brand, K-DEER. If you don't already own a pair of their signature bright, striped, leggings chances are you've seen a pair downward dogging in front of you in yoga class.
In 2013, after struggling to find comfortable, stylish, and functional workout apparel for her daily hot yoga practice, Kristine first developed the 'Bum Bum', a short short that quickly earned her a loyal yoga fan base.
She originally started selling the unique shorts on Etsy (and hand-made each pair!) and sold more than 800 pairs in the first year. She has since continued to design and develop K-DEER into a brand known for it's vibrantly printed shorts, capris and leggings.
We Talk About...
- how K-DEER came to be.
- using social media to grow your business
- blending yoga with entrepreneurship and building a brand from a yogic stand-point
- the importance of feedback
- staying true to you and trusting your gut
- tips for inspiring creativity
- giving back: the story behind K-DEER's signature stripes.
- normalizing the conversation around mental illness
- check out their website
- check out their instagram
- check out their facebook
CONNECT WITH KAYLA
Say "hi" on instagram: @kaylakleinman
More wellness on the blog: kaylainthecity.com
And feel free to email me: [email protected]
Have you been loving the podcast?
First, thank you, thank you, thank you for tuning in! I hope you've enjoyed listening to the podcast as much as I've enjoyed creating it.
If you've been loving the show make sure to SUBSCRIBE on iTunes and leave a review. It helps get WELL-rounded in from of more wellness people. Thank you for your support!