Back from the International Health, Racquet and Sportsclub Association (IHRSA) Tradeshow, Host Phil Beene spends 20-quick minutes on the retention problem in the fitness industry by breaking members and clients into three basic personas based on mindset and fitness habits, rather than classic demographic variables. This episode blends insights from other industries like consumer tech and healthcare to help you hone in your plan for a fresh solution to the retention problem in your fitness business.

Scale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here.

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