Google has quietly removed the &num=100 search parameter — a long-standing tool SEOs used to view 100 results per page instead of the default 10. The change may not impact everyday searchers, but it has serious implications for marketers who rely on accurate reporting and efficient workflows.

In this short-format episode, we cover:

What the &num=100 parameter was and why it mattered

How its removal is affecting SEO reporting and visibility

Why brands are seeing impression drops in Search Console — even without losing traffic or clicks

What possible outcomes and adaptations marketers should expect

If you’re in digital marketing or SEO, this is your quick guide to understanding what this change means and how to navigate it.

For show notes and more, visit: https://blacktruckmedia.com/podcast/ep-14-btw-with-blacktruck-googles-changes-impact-reporting-rankings/

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