How To E-commerce

Ep 14: Building A Successful Brand Strategy ft. Jylle Ryan


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With over 2 decades of experience in the eCommerce industry, there was no better person to speak to about building brand strategies than Jylle Ryan.

She’s worked in a variety of industries, including retail, FMCG, technology, and pharmaceuticals. She’s helped brands integrate the power of technology & automation into their business strategy for effective results.

In this episode, you’ll learn:

1. First steps to upgrading your brand strategy.

2. How to improve brand loyalty?

3. Key to designing a successful brand experience.

4. How can data be used to enhance your brand’s CX?

5. Jylle’s effective tips on handling cross-functional communication between teams.

6. What it takes to stay creative on the job.

Hope you enjoy this chat as much as we did!

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How To E-commerceBy How To E-commerce