Elevating Performance (HD)

EP 14, Ch 2 – Navigating the AI Landscape in SMB Marketing with Marc Rosenstock

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Marc Rosenstock discusses the transformative impact of artificial intelligence on marketing and business practices, particularly for small and medium-sized businesses (SMBs). He emphasizes the importance of adopting a 'permanent beta' mindset, where continuous learning and adaptation are crucial in the face of rapid technological advancements.

The discussion also highlights innovative applications of AI, such as real-time feedback systems in call centers, and the democratization of innovation, where ideas can emerge from unexpected sources.

Key Topics

  • Artificial intelligence is reshaping marketing strategies for SMBs.
  • A mindset of continuous learning is essential in today's fast-paced environment.
  • AI can enhance efficiency in daily tasks and marketing activities.
  • Collaboration with partners using AI is crucial for success.
  • Real-time feedback systems can improve call center interactions.
  • The democratization of innovation allows ideas to emerge from anywhere.
  • Understanding AI's impact on personal and professional tasks is vital.

    • Guest

    Marc Rosenstock, President, Rosenstock Consulting

    Chapters

    00:00 The Impact of AI on Marketing Mindset

    03:17 Adopting AI in Daily Workflows
    05:45 Innovative Applications of AI Voice in Business

    About Elevator 321 and the College of Coaches

    We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

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    Elevating Performance (HD)By College of Coaches