How much value can you create using better analytics? Jose Murillo, CAO at Banorte, talks about how his team generated 200x on their analytics investment following their core mandate: Increase customer equity. His group has produced value close to $1B in net income. Murillo talks about the six factors for success, including being set up as a profit center with targets and accountability, fostering relationships through the organization, and the passion that comes when an analytics team owns the results. Learn more about your ad choices. Visit megaphone.fm/adchoices

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