Blake Sorensen, founder and CEO of Blake's Seed Based, joins Sheiny to discuss his passion for intertwining entrepreneurship and allergy-friendly snacks to build a brand and product that is fun, carefree, and something everyone can eat and enjoy. We go into depth behind starting his own business from the ground up after pitching the idea in his social entrepreneurship MBA course, growing up with a deathly nut-allergy and being known on and off the football field as the "EpiPen Guy", and the importance of creating a snack brand for people with any type of food intolerance. We go deeper into how his career as a linebacker for the University of Wisconsin helped him in the business world, the pivot the business had to make to focus more on direct to consumer right after launching in over 1,000 retailers when the pandemic hit, and the hardest lessons he has had to learn when growing this brand in a crowded CPG industry.

Beyond the Profile is a podcast where we discuss hard-hitting career stories with professionals of all ages. We’re looking to get into the nitty gritty when it comes to breaking down our guests' career paths, why did they choose the industry/company they work for, where did their passions come from, and what are they looking to do to make a difference in the future for the work they’re involved in. This is a chance for all of us to learn and potentially implement how these guests go about their business, decision-making, and ultimately how they found a love for their craft.

Please subscribe, rate, and review!

Blake's Seed Based Info:

IG: @blakesseedbased

TWTR: @blakesseedbased

FB: @blakesseedbased

LinkedIn: @blakesseedbased

YouTube: Blake's Seed Based

website: www.blakesseedbased.com

Follow us on:

IG: @beyondtheprofile

TWTR: @beyndtheprofile

LinkedIn: @beyond-the-profile

YouTube: @Beyond the Profile

Music: www.bensound.com