Everyone talks about it but not everyone's doing it - User Generated Content, or UGC for short. If done correctly, UGC can provide great cost savings. For example, it's possible to get a video or series of content at a fraction of the cost of what it would cost a full production. You can also get valuable insights from running UGC as ads against your current ads to see what performs better. However, it's important to pick the right content creators for you brand to ensure they are aligned.

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