Topics in this conversation include: 

* (4:32) Have you Heard?

* (8:23) Why Cribl is a $200m business

* (12:20) How to use content in highly technical sales

* (16:12) Tracking attribution in long sales cycles

* (23:32) The piece of content Bradley is most proud of over his career (HomeKit Review on 9 to 5 Mac)

* (26:32) How to spend $150k on content marketing

Links & Resources: 

• Follow Bradley on Twitter
• Cribl.io
• 9 to 5 Mac
• Falling (novel)

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