The Pricing on The Cake

Ep 14 - How to Increase Prices for Price Sensitive Customers


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In this episode, I tell you a story about a kebab shop, Subway, and a very hungry man (who happens to be a friend of mine).
It was a great example of price sensitivity at play, and why there are DEFINITELY wrong ways to introduce a price increase.
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The Pricing on The CakeBy Courtney Rogers