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EP 14 - How Topmate Turns Creators into ₹4L+/Month Earners | Anuj Niranjan
How Topmate Turns Creators into ₹4L+/Month Earners | Creator Economy Sales Playbook
Followers don't pay bills. Sales systems do. In this debut episode, Anuj Niranjan reveals how Topmate built a sales-assisted engine that takes creators from inconsistent revenue to ₹4L+/month — without needing a single new follower. From cold-calling 200 people to land his first cohort, to building a 25-person sales floor that closes for creators across AI, product management, and tech — this is the BOFU playbook no one talks about.
In this episode of Velocity: Performance Marketing Podcast by Hawky, we spoke to Anuj Niranjan, VP of Creator Growth at Topmate and an IIT Bombay alum who's gone from Citibank risk modelling to trading floors to running creator monetization at one of India's fastest-growing creator economy platforms.
KEY TOPICS COVERED:
00:00 - Introduction: Meet Anuj Niranjan & the Velocity Podcast
04:30 - From Citibank to Manali: The unconventional path to Topmate
11:00 - The pilot that proved it: 9 creator sales in 12 days
18:30 - Pull vs Push: The sales philosophy behind ₹50K cohort closes
29:30 - Followers ≠ Revenue: Why trust beats follower count every time
37:00 - How performance marketers can start selling courses as a side stream
40:30 - Hiring freshers at speed: 3-day onboarding vs 30-day campus cycles
47:30 - AI's real impact on creators: What it replaces and what it never will
Meet Surender (Host & Co-Founder at Hawky): https://www.linkedin.com/in/say2surender/
Meet Anuj Niranjan: https://www.linkedin.com/in/anujniranjan/
About Hawky
A creative intelligence platform that transforms marketing guesswork into data-driven success. From Ad Creative Analysis to AI-powered optimization, we help B2C brands and agencies achieve higher ROAS and predictable campaign performance.
Ready to scale your creative production like the pros? https://hawky.ai/get-demo
View all episodes
By HawkyHow Topmate Turns Creators into ₹4L+/Month Earners | Creator Economy Sales Playbook
Followers don't pay bills. Sales systems do. In this debut episode, Anuj Niranjan reveals how Topmate built a sales-assisted engine that takes creators from inconsistent revenue to ₹4L+/month — without needing a single new follower. From cold-calling 200 people to land his first cohort, to building a 25-person sales floor that closes for creators across AI, product management, and tech — this is the BOFU playbook no one talks about.
In this episode of Velocity: Performance Marketing Podcast by Hawky, we spoke to Anuj Niranjan, VP of Creator Growth at Topmate and an IIT Bombay alum who's gone from Citibank risk modelling to trading floors to running creator monetization at one of India's fastest-growing creator economy platforms.
KEY TOPICS COVERED:
00:00 - Introduction: Meet Anuj Niranjan & the Velocity Podcast
04:30 - From Citibank to Manali: The unconventional path to Topmate
11:00 - The pilot that proved it: 9 creator sales in 12 days
18:30 - Pull vs Push: The sales philosophy behind ₹50K cohort closes
29:30 - Followers ≠ Revenue: Why trust beats follower count every time
37:00 - How performance marketers can start selling courses as a side stream
40:30 - Hiring freshers at speed: 3-day onboarding vs 30-day campus cycles
47:30 - AI's real impact on creators: What it replaces and what it never will
Meet Surender (Host & Co-Founder at Hawky): https://www.linkedin.com/in/say2surender/
Meet Anuj Niranjan: https://www.linkedin.com/in/anujniranjan/
About Hawky
A creative intelligence platform that transforms marketing guesswork into data-driven success. From Ad Creative Analysis to AI-powered optimization, we help B2C brands and agencies achieve higher ROAS and predictable campaign performance.
Ready to scale your creative production like the pros? https://hawky.ai/get-demo