Back in 2000, Mike Golden and Thad Wong decided to combine the “@” sign with the word “properties” to denote a tech-forward take on a traditional bricks-and-mortar business. Over the next two decades, they developed the real estate industry’s first end-to-end technology suite for agents (pl@tform) and built @properties into one of the nation’s largest brokerage firms. In this episode, host Amy Corr catches up with Mike and Thad to talk about @properties’ tech strategy and what’s next for pl@tform as the company expands nationally. They also give their take on iBuyers and how agents can maintain their value proposition in the face of disruptors.