This is a good one! But aren’t they all? In episode 14, Mason, Seth and Bill are pretty focused—sharing Seth and Mason’s takeaways from the iLandscape trade show, plus all the networking opportunities and innovative products at this leading regional green industry event. The Squad shared thoughts based on a listener comment about the challenges horticulturists face as consumers and highlight the importance of engaging the next generation in the industry. The conversation also touched on the significance of trade shows in fostering connections and showcasing new technologies.

In the second half of the episode, the hosts explored the evolving nature of hobbies in the context of social media and influencer culture. They discussed how platforms like TikTok and Instagram have transformed hobbies into competitive activities laden with stress and consumerism. The conversation got into the pressure to post and the impact of social media on personal enjoyment of hobbies. The Squad advocates for a return to the joy of hobbies without the need for validation through social media, emphasizing the importance of individual outcomes and realistic representations in hobby culture.

Some takeaways:

·     The horticulture industry faces unique consumer behavior challenges.

·     Horticulturists often feel guilty about not purchasing plants.

·     Trade shows like iLandscape provide valuable networking opportunities.

·     Engaging students at trade shows can foster interest in horticulture.

·     Innovative products are essential for modern horticulture practices.

·     Sustainability is a growing focus in the horticulture industry.

·     The importance of community and connections in the industry cannot be overstated.

·     Themes at trade shows can enhance the overall experience.

·     Networking at trade shows can lead to valuable business connections.

·     The integration of technology in horticulture iscrucial for efficiency. Social media has turned hobbies into competitive content.

·     Hobbies are now associated with stress and consumerism.

·     The pressure to post can detract from the enjoyment of hobbies.

·     Influencer culture impacts how hobbies are perceived and pursued.

·     Gardening is on the rise due to sustainability and homegrown food.

·     People often feel pressured to monetize their hobbies.

·     Realistic representations of hobbies are needed in media.

·     The joy of hobbies should be prioritized over social media validation.

·     Crayons are often inadequate for quality coloring experiences.

·     AI is likely to influence the future of hobbies and creative activities.