Kellen Kersten, entrepreneur, adventure runner, co-owner of Embrace North, and former MEd, Teacher. Kellen discusses the recent struggles of regulation and scale with his Sauna and Cold Therapy business in the city of Minneapolis and the future of the business. As well as the modern disconnect with fundamental human needs such as being outside, healthy stress, running, etc. Kellen speaks on behalf of his experience running from Duluth, MN to the Twin Cities (170 miles) and the unique perspective that was only offered through such conditions.

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