(September 9, 2020) Cholo Legisma, the founder of the largest and most prestigious recreational basketball league in Metro Manila, joins the podcast to talk about the process behind establishing "King of the Court" as a household basketball brand. From an aspiring player in the industry back in 2013 to, now, the go-to premiere basketball league for non-professional ballers, which has expanded to clothing, social media content services, and basketball news page, Cholo goes behind-the-scenes of the grind and hustle in the early days, while being employed in the corporate world, and how he and his team were able to innovate and transform themselves to being more than just a basketball league.