Stephan Sigaud (EVP of Marketing and Development, Phase 5) explains how market research can enable organizations to make better decisions, drive the product development and innovation pipeline.

Ep. 14: Market Research as a Key Driver of Success in B2B - Interview with Stephan Sigaud Interview with Stephan Sigaud

On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time.  Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulting.

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On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time. Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulting.

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Ep. 14: Market Research as a Key Driver of Success in B2B - Interview with Stephan Sigaud Interview with Stephan Sigaud

Ep. 14: Market Research as a Key Driver of Success in B2B - Interview with Stephan Sigaud Interview with Stephan Sigaud