Brent sits down with the Co-founder and Executive VP of Strategy at Hero Digital, Owen Frivold. Owen shares what it takes to successfully productize services to better utilize your talent and differentiate where it really matters. Owen expands by discussing the importance of:

• Setting a North Star vision that aligns with your value system
• The benefits of productizing your agencies services to serve clients and employees better
• Defining the foundational elements in your toolbox
• Reinvesting in the people that helped guide your success
• Adapting in unforeseen situations

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