BASA Deputy Chair, Mandie van der Spuy, Kathy Berman (Impact Space), and Lakin Morgan-Baatjies (UJ Arts + Culture) explore how the roles of creatives and marketers aren’t always separate; both are part of the value chain, unique and different, but still connected in touching the hearts of consumers. This conversation looked at the ways in which these two seemingly disparate groups can find synergy.