In this episode Kevin and Dylan are joined by Lindsi Bratland the owner of Pure Barre Waterford. We discuss raising your standard beyond what is considered "common" to the new standard of "uncommon". The people you surround yourself with and the habits you create for yourself are not an overnight phenomenon to change. The process is a journey that is unique to each of us. Wherever you are in your self optimization journey the principles of the "uncommon" are invaluable...