Naom Bar Yohai is the founder of Magentips, which are magnetic pens that are refillable and come in all different colors to create different center pieces on your desk. Based in London, Naom came from a design background and he decided to use his creative mind to take a simple item, a pen, and create an entire new perspective on it. Noam raised his funding goal of $10,000 in just 16 hours and now has raised $388,000. Naom speaks about his success and tips on utilizing his strategies to create a successful crowdfunding campaign page. We also break down the FUND formula to take you through the step by step process on how you can be successful in launching a Kickstarter campaign.