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Simplifying Complexity in Partner Enablement with Merav Ammar

In this episode of The Adoption Curve, I sit down with Merav Ammar, Partner Enablement Leader at SentinelOne, to discuss how to simplify partner ecosystems and share practical frameworks for learning and development leaders.

Merav reveals why partner enablement must go far beyond sales training and explains why breaking roles into four clear functions—Sell, Deliver, Manage, Build—is the key to scalable success. We also dive into her enablement persona framework that you can implement immediately to tailor content and drive partner activation at scale.

If you're an L&D professional, enablement leader, or partner program manager looking to scale partner adoption and improve training effectiveness, this conversation provides the exact steps you need.

💡 FREE RESOURCE: The Scalable Partner Enablement Playbook - https://drive.google.com/file/d/1gNGsgQ23r4y0cC7-fthCnHcSKsyv3AML/view?usp=sharing

SOCIALS:

👨‍💻 Connect with Sean - https://www.linkedin.com/in/sean-adams-sales/

👨‍💻 Connect with Merav - https://www.linkedin.com/in/meravammar/

🌍 IORAD website - https://www.iorad.com

⏰ TIMESTAMPS

00:00: Introduction to partner enablement at SentinelOne

03:01: Why being on the price list ≠ partner readiness

06:50: Breaking down partner personas by function

14:22: The “one shot” mindset in partner activation

21:34: Mapping the partner journey and enabling self-service

26:18: Expanding beyond partner tiers with capability paths

35:00: How demo labs reduce friction and show real value

44:10: Community, feedback loops, and gamified recognition

#SoftwareAdoption #PartnerEnablement #TechnologyImplementation #TrainingEffectiveness #LearningAndDevelopment #UserAdoption