We chat with Xavi Bové about how social media and access to real stories are changing the way in which fans and teams interact with players at all levels of the modern game.

Including:

…What makes a great player, off the pitch

…What fans really want to heart from their players and teams

…What this means to modern sponsorship and commercial deals, and why it's good news for players

…How to be a great storyteller and a great athlete

…And more 

Enjoy!