In this episode of Enterprising Minds, Alex, Dave, and Ruthi discuss whether to use one primary domain, subdomains, or subfolders for international expansion into new digital markets, highlighting the complexities of SEO strategy for international markets. It's their belief that SEO strategy must be influenced by the languages, cultural aspects, and legal requirements, which can complicate global growth. 

To cap things off they discuss AI in advertising and how much AI, bots, and humans are involved in the process of paid search advertising already.

Subscribe to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player. 

Subscribe to the Pathways Newsletter where we’re exploring AI, marketing, and marketing careers together every week! You’ll get unique case studies, deeper dives into some of the podcast topics, and more: https://bit.ly/453sNKx

Do you have ideas or suggestions? Get in touch at [email protected]

 
Connect with Dave

• Website: http://bit.ly/3Z5L3Pn
• YouTube: http://bit.ly/41zuOfc
• Instagram: https://bit.ly/41zCPjZ
• LinkedIn: https://bit.ly/40J3867

Connect with Ruthi

• LinkedIn: https://bit.ly/3ZvZH1v

Connect with Alex

• Website: http://bit.ly/3Z5MwVT
• LinkedIn: http://bit.ly/3KPDmIy