Welcome to our second installation of the BTB Case Study series where we tackle topics and try to “walk the walk” of discourse, break through our comfort zones, and learn about new perspectives and subject matters from experts and spokespeople. This week, we tackle a division that both insiders and outsiders have felt for centuries. It’s […]

Welcome to our second installation of the BTB Case Study series where we tackle topics and try to “walk the walk” of discourse, break through our comfort zones, and learn about new perspectives and subject matters from experts and spokespeople. This week, we tackle a division that both insiders and outsiders have felt for centuries. It’s […]

Welcome to our second installation of the BTB Case Study series where we tackle topics and try to “walk the walk”&nbsp;of discourse, break through our comfort zones, and learn about new perspectives and subject matters from experts and spokespeople. This week, we tackle a division that both insiders and outsiders have felt for centuries. It’s […]

Ep 14: Sunni-Shia Divisions

It's no secret that the world is getting more and more polarised, and as it does, our selective media consumption is just reinforcing the issue.

We think it's time to break out of our bubbles - whether that's the private Eunice-Priyanka bubble, our friend circles, our office spaces, or our social media newsfeeds - and reach across the divide. 

We’re going to share some of our communication successes and failures, some examples of engagement that every person has gone through and some others that might be specific to our lives. But we’re hoping that the mix will empower people inside our bubbles and outside to start breaking through.

Society & Culture

It's no secret that the world is getting more and more polarised, and as it does, our selective media consumption is just reinforcing the issue. We think it's time to break out of our bubbles - whether that's the private Eunice-Priyanka bubble, our friend circles, our office spaces, or our social media newsfeeds - and reach across the divide. We’re going to share some of our communication successes and failures, some examples of engagement that every person has gone through and some others that might be specific to our lives. But we’re hoping that the mix will empower people inside our bubbles and outside to start breaking through.

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Ep 14: Sunni-Shia Divisions

Ep 14: Sunni-Shia Divisions