So, this episode of the Electric B2B Show emerged out of this conversation on Linkedin, but it’s actually rooted in a previous discussion we had with a client.

The harsh reality is, most B2B agencies are not rowing in the same direction, as you – their client.

That’s because most agencies’ revenue model makes it necessary for them to sell more and more work and projects to you, and deliver them in a standardized way. This goal will sometimes align with your revenue operations’ or marketing’s actual needs, but the more mature your marketing grows, the less adequate it will be.