Software engineers, product managers, and data scientists may be king in Silicon Valley, but they are not the only show in town. To bring their innovations to market, they need someone else: content marketers.

Content marketers are the glue of Silicon Valley, translating innovative technology into everyday words that sales can take to market in descriptions that everyday people can understand in the form of videos, blog posts, web copy, datasheets, business briefs, and more.

In this episode, Albert talks about the content marketing profession—a role he has worked in for the past half-decade. He covers its growth, how aspiring writers can break in, what to expect in the interview process, and so much more.