The year 2020 has changed the email marketing landscape for brands around the world. And for brands that have never tried email marketing before, it has become a novel platform to direct their marketing efforts this year.

In this podcast, we bring in Karen Talavera, who’s the President and Founder of Synchronicity Marketing, to talk about data-driven marketing and its effects on the success of marketing campaigns.

Dennis and Karen discuss the email success metrics that matter and what data should brands track. We also discuss how the alignment of sales, business development, and marketing teams can help brands reach their revenue goals faster and more efficiently.

They discuss:

• What are the KPIs that email marketers should look at?
• What are the email success metrics
• What is a data-driven marketing
• How to align the marketing team with the business and sales units to work together instead of creating a siloed company?
• Why buyer journeys and personas are important to dissect
• Some shifts in email marketing since the COVID and lockdown
• One final advice to a budding email marketer