Your brand needs small data.

Without it, you're probably missing opportunities to gain key insights to inform your marketing decisions. You're also probably not as customer centric as you'd like to be.

On our latest episode of People In Places, Pip Stocks, Founder and CEO at BrandHook, shared her expertise of small data and customer intimacy. Here's a snapshot of what she had to say.

Small data allows you to glean insights that big data can't give you. By spending time with your customers, you'll understand the nuances of their decision making behaviors.

Small data also allows you to stay empathetic. Business has become very rational. The way we think about customers has become very rational. We've lost the emotion and intuitiveness about our customers that only comes from seeing them.