Most business owners think a book is about selling copies. Henry DeVries knows better.

In this episode, Henry DeVries, publisher of Indie Books International, host of Agency Rainmaker TV, and ghostwriter/editor of more than 200 business books, including a McGraw-Hill international bestseller, breaks down how a book can become one of the most powerful tools for attracting ideal clients.

Henry shares the simple, repeatable framework he teaches agency owners and entrepreneurs to use their book as a positioning asset—not a commodity. We explore how the right book establishes instant credibility, opens doors to paid speaking opportunities, and generates a steady flow of inbound leads without requiring prospecting.

If you’ve ever thought about writing a book—or already have one but aren’t seeing results, this conversation will change how you think about authorship, authority, and growth.