Along the Food Chain with Michael Olson…

#1411 The Snack Chips Man

Jake Stenton, President

Natural Bridges Company

You stand in front of the grocer’s selection of snack chips and think, ‘A penny’s worth of potato in a bag that costs a buck!’ 

We Americans eat about $50 billion dollars worth of snack chips every year.  That pencils out to about $167 per person per year.  And the price of those bags of snack chips keeps going through the roof. 

According to the U.S. Bureau of Labor Statistics, a bag of chips that cost $6.75 in 1977 would cost $33.39 today! 

That so much money is spent on those bags of snack chips, leads us to wonder:

What would it take to bag up some chips and sell them?