AI and cheap tools have given everyone the ability to produce work that looks professional, sounds credible, and feels like the real thing. The problem? It isn't. In this episode, Stephen introduces the term Plausible Noise — the growing layer of almost-right work that's quietly eroding quality standards, collapsing accountability, and making it harder than ever to defend the value of real expertise. He breaks down how it's breaking organizations, why experts are partly to blame, and what you can actually do about it.

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