Mark Crandall breaks down the Testimonial Waterfall System—a word-of-mouth framework that’s helped companies scale from $400K to $6.4 million with almost no ad spend. Inspired by Dale Carnegie’s timeless principles from How to Win Friends and Influence People, this episode shows how to turn happy clients into your best sales team.

You’ll learn:

• How to get your customers to sell for you (ethically and organically)

• The 6 Steps to the Testimonial Waterfall

• Why authentic stories outperform paid ads every time

• How to build a referral engine that never runs out of fuel

Follow the framework and watch referrals flow without pressure or manipulation.

👉 Follow The Purpose Chasers Podcast for more marketing-with-integrity strategies.💬 Leave a rating and comment what part you’re using in your business.📲 Follow Mark on IG @organicwordnerd