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This week, we take a look at Tesla-competitor Rivian, and the company's unconventional efforts to take the top spot as an EV automaker. First, Rivian's new R1T makes a direct appeal to the adventure-seekers in the world, even showcasing its rugged nature through a trip from South America to California - all captured on an Apple TV special. But taking an Electric Vehicle off the beaten path comes with its own challenges and hurdles. How is the company keeping people charged up before they head out on their offroad journeys?
Plus, Rivian invites tech journalists, but bans auto journalists from getting a first look at the new pickup. There is a lot to enjoy when it comes to built-in tech features, so it is perhaps understandable that the company would want to show those off first. But does that contradict the core audience the R1T is going for? And does it show a possible effort by Rivian to cover up for inadequacies in the truck's design? We discuss.
Plus, TikTok trending songs are ruling the charts. And while that is a cool showcase of the power the platform has on pop culture... the songs all sound pretty similar. And many are built around a hook-line that can be repeated to infinity for the sake of a video. Furthermore, the shift in the industry is changing the way artists and producers compose songs. What does this mean for the future of pop music? Is this the beginning of the end for complex music? Or is it just another phase no different than the the romanticized era of music from our past?
It's all up for discussion. Let's get into it!
Follow us:
Facebook
Instagram
YouTube
Official Website
Email us: [email protected]
Support the show
Let's get into it!
Follow us!
Email us: [email protected]
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This week, we take a look at Tesla-competitor Rivian, and the company's unconventional efforts to take the top spot as an EV automaker. First, Rivian's new R1T makes a direct appeal to the adventure-seekers in the world, even showcasing its rugged nature through a trip from South America to California - all captured on an Apple TV special. But taking an Electric Vehicle off the beaten path comes with its own challenges and hurdles. How is the company keeping people charged up before they head out on their offroad journeys?
Plus, Rivian invites tech journalists, but bans auto journalists from getting a first look at the new pickup. There is a lot to enjoy when it comes to built-in tech features, so it is perhaps understandable that the company would want to show those off first. But does that contradict the core audience the R1T is going for? And does it show a possible effort by Rivian to cover up for inadequacies in the truck's design? We discuss.
Plus, TikTok trending songs are ruling the charts. And while that is a cool showcase of the power the platform has on pop culture... the songs all sound pretty similar. And many are built around a hook-line that can be repeated to infinity for the sake of a video. Furthermore, the shift in the industry is changing the way artists and producers compose songs. What does this mean for the future of pop music? Is this the beginning of the end for complex music? Or is it just another phase no different than the the romanticized era of music from our past?
It's all up for discussion. Let's get into it!
Follow us:
Facebook
Instagram
YouTube
Official Website
Email us: [email protected]
Support the show
Let's get into it!
Follow us!
Email us: [email protected]