Yesterday, the Swatch x AP Royal Pop dropped — and the watch world is losing its mind. In this episode, I explain why people were already lining up, why some collectors are furious, and why others think this is brilliant. We also get into watch waitlists, resale culture, and the strange economics behind luxury hype.

Because this isn’t really about a watch.
It’s about status, scarcity, and why people want what they can’t have!

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