Along the Food Chain with Michael Olson and ...

At the Natural Products Expo its easy to see what is the latest trend in food.

The last time I attended the Expo, which was a few years ago, the dominant trend among the 4,000 vendors was soy.  It seemed like most every vendor of natural foods was infusing their natural foods with soy. 

This year it seemed that very few of the manufacturers of natural food products were adding soy.  Gone!!!

This year it seemed most all the manufacturers were adding protein ­– This with pea protein… that with hemp protein… and over there, whey protein…

But as I cruised the exhibition halls, Wholesome Bakery of San Francisco caught my attention with a line of smartly packaged cookies.  What caught my eye was Wholesome’s positioning statement: 

“What we leave out matters as much as we put in.”