Offcuts

Ep 143: Is a legacy mindset the biggest challenge to a digital transformation project? With Luke Hodgson


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On this episode I’m back with Luke Hodgson, co founder at Commerce Thinking and High Cohesion and we’re tackling some hot commerce news - including the demise of the Humane AI pin, and Skims and Nike teaming up - then diving into a discussion about digital transformation projects. We define what a digital transformation project is, the reasons for embarking on one, how to approach such a project and the big question - is a legacy mindset the biggest challenge to success?


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OffcutsBy Tim Richardson

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