On this week’s episode, Jeremy talks with Brett Swensen, marketing director at Kizik shoes about last-minute content strategy to get you through the holiday season and into the next year. 2021 has seen Kizik grow their marketing strategy outside of its original niche demographic, and with new audiences on new platforms. Whether we are talking about connected TV or how to market a boomer product to Gen Z on TikTok, Brett believes that content should be platform specific, and that being human and telling your story is always the best way to connect with your audience and to turn them into repeat customers.

This episode is presented in partnership with Postscript.

To learn more about the team visit Messengermastermind.co

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