<p>In the latest episode of SALES with ASLAN, Tom and Tab discuss the power of making mistakes and the importance of learning from our failures, even more so than our successes. They unpack some of their own mistakes over the past three decades of selling, what they've gained from failure, and how those moments of error can be leveraged to elevate our capacity to learn and grow.</p>

In the latest episode of SALES with ASLAN, Tom and Tab discuss the power of making mistakes and the importance of learning from our failures, even more so than our successes. They unpack some of their own mistakes over the past three decades of selling, what they've gained from failure, and how those moments of error can be leveraged to elevate our capacity to learn and grow.

Ep. 144 - The Mistakes That Make Us

Selling is serving. Let us serve you with tips, stories and experts on topics you care about.

Buyer behavior has changed dramatically. Customers have more information available to them, and therefore are unreceptive, or closed, to sellers. And the harder we sell, the more closed customers become. Traditional selling approaches are working against sellers. 

ASLAN helps sellers make that shift, from 'typical' selling to a different approach that makes us more influential because we embrace the truth that the customer's receptivity is more important than your value prop or message.

Business

Selling is serving. Let us serve you with tips, stories and experts on topics you care about. Buyer behavior has changed dramatically. Customers have more information available to them, and therefore are unreceptive, or closed, to sellers. And the harder we sell, the more closed customers become. Traditional selling approaches are working against sellers. ASLAN helps sellers make that shift, from 'typical' selling to a different approach that makes us more influential because we embrace the truth that the customer's receptivity is more important than your value prop or message.

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Ep. 144 - The Mistakes That Make Us

Ep. 144 - The Mistakes That Make Us